How to Sell Handmade Jewelry on Facebook

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Designing and creating handmade jewelry is not just a hobby, but a creative process with incredible e-commerce possibilities. A lot of people out there are looking for handmade or custom design jewelry from crafter’s and the easiest way to get a hold of such products is via the Internet. The World Wide Web offers limitless possibilities for jewelry designers to sell their own jewelry. But which one is the best in terms of outreach and cost efficiency?

There are several ways to endorse and sell handmade jewelry. The more famous among them are interactive market places like Etsy and Artfire – online craft communities that enables posting, marketing and selling handmade jewelry to a large audience of buyers. Unfortunately some of the downsides of these platforms are making the marketing process difficult for crafter’s. For example, Etsy only features your products for a short amount of time after you join the site. After that period, you will find that you are having a lot of trouble getting traffic to your products. And once your potential customer is there, they may get distracted by all the other merchants, and forget about your own products!

How to Present Your Work on Facebook

To deal with the difficulties of marketing handmade products through such websites, a lot of people use Facebook to channel their outreach. Creating a custom page with high-quality pictures of your jewelry is one of the most effective ways to improve your e-commerce venture.

Expressive beauty for example have channeled their products via Facebook by creating a custom page called Sisterly Creations Handmade Jewelry & More, where they upload pictures of their products and also re-share interesting content-related articles to attract more potential clients. Their Facebook page has a a direct link to their Etsy Shop where you can purchase the desired item. Through this Facebook page you can access their Pinterest profile and sign-up with your e-mail address for newsletters on sales and new products.



Arte Designs is another example of how you can use Facebook to improve your online sales. As oppose to other crafter’s, who host their online stores in Etsy or Artfire, Arte Desgns have their own website from which purchases are made. The website uses PayPal, Visa/MasterCard/American Express and eCheck as payment methods. Their Facebook page not only provides pictures of their products, but also interesting news about their handmade jewelry, that appear on popular TV shows such as Grey’s Anatomy, Desperate Housewives and Damages.


Adornables Handmade Jewelry on the other hand relies solely on Facebook for selling their products. No connection to own website or Etsy/Artfire like is provided. The customer can screen through the numerous albums with handmade jewelry and then directly contact the designer – Lisa Hansell and make the purchase.

Selling via popular social networks such as Facebook can prove to be effective, but not as easy as it sounds. Most of those Facebook pages provide external links to online shops or demand a personal contact with the designer itself in order to make the purchase. Wouldn’t it be easier if you could just purchase directly from Facebook?

E-commerce Tools for Facebook

There are several e-commerce solutions that can optimize online sales.

Ecwid is an e-commerce software that allows you to get both full-size web and mobile optimized storefront, allowing your customers to shop directly from their phones. The application also enables selling on Facebook and OpenSocial networks. It integrates with your existing web site without any additional programming.

Shopify is another well-known software user-friendly platform that is designed to improve e-commerce. It powers thousands of online retailers including General Electric, Amnesty International, Encyclopedia Britannica among others. The software solution is designed to take out the hassle of running an online store and focuses on selling products in the most effective and cost-efficient way.

Wazala is an incredibly useful e-commerce software tool, which not only allows you to create your own online store, but also can be added to any website, blog or Facebook page while managing one location. Also includes a mobile version, as well as social features to help you promote your products on Facebook and Twitter. Easy to use, with no need of background programming skills – anyone can build a store and start selling online.

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